Digital Marketing Manager

We are seeking a clever, imaginative and analytical web marketer to help expand our business of online and offline information products. If you have a strong online marketing background and are able to take ideas from the drawing board to completion, we’d like to speak with you.

Responsibilities include:

Increasing online sales of products and subscriptions for three web brands

• Plan and execute PPC campaigns, SEO efforts, weekly e-letter mailings
• Create and test order flows and order pages
• Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, conversion trends, etc.
• Leverage social media to increase site traffic and sales
• Analyze sales, traffic and search data for new product ideas

Requirements include:

• Solid experience with Google Analytics, Adwords, Webmaster Tools and other web measurement tools
• Working knowledge of PHP, Javascript, SQL
• Fluent in the search landscape, including performing competitive analysis, keyword development, tracking tools, bid-management systems and reporting tools
• Experience in analyzing marketing metrics, quantitative evaluations of marketing efforts, establishing test methodologies, and analyzing results.
• Experience creating/modifying basic webpages and email efforts
• Must have strong Excel skills
• Works well on a team or on solo projects
• Good multi-tasking and organization skills
• Good sense of graphic design
• Direct marketing experience a plus

Send qualifications and salary requirements to: jobs@belvoir.com

Belvoir Media Group

800 Connecticut Ave

Norwalk CT 06854